As the market demand is great, the aluminum alloy doors and windows industry in our country has a broad
development prospects. However, the prospects of the company continued to have a large number of
investors have been pouring into the aluminum alloy doors and windows industry, so that the market
competition is becoming more intense. Many investors in order to achieve differential competition, from
the aluminum alloy doors and windows in the industry to tap a new blue ocean - the high-end luxury
doors and windows, the target consumers at the high-end crowd.
Aluminum alloy doors and windows due to corrosion, waterproof and other advantages,is widely used
in the kitchen, balcony, bathroom, bedroom and other indoor space, has become one of the essential
decoration materials. Data show that the use of aluminum alloy doors and windows in the family's use
rate of 90% or more. And on the other hand, there are information shows that the majority of high energy
consuming buildings in our country, the energy consumption accounted for 50%. In order to ease the
contradiction of energy, the national development and Reform Commission issued a long-term special
plan for the aluminum, the demand for the gradual increase in the use of environmentally friendly
aluminum doors and windows.
Therefore, the industry analysis, the performance advantages of aluminum alloy doors and windows, as
well as the introduction of the national building aluminum policy, the introduction of energy-saving
aluminum alloy doors and windows, the inevitable trend of China's market development, aluminum alloy
doors and windows industry has a bright future, great potential for development.
However, in recent years, in the construction of aluminum policy driven, the emergence of a large number
of aluminum alloy doors and windows brand. At the same time, due to the low threshold of aluminum
alloy doors and windows industry, resulting in a variety of brands of uneven product quality, product
homogeneity serious phenomenon is obvious. Although the development of aluminum doors and windows
industry is huge,but the difference of aluminum alloy doors and windows products are gradually beco
ming small, and also makes the competition is increasingly fierce. In the face of severe competition
environment, there are a lot of aluminum door operators on the price competition to survive, and even
have to lower the grade of aluminum door products.
However, the effect is not obvious, and even endanger the survival of the brand.
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